Family of Fish Co.
Instructor
Kelly Thorn
Elements
Product Design
Illustration
Family of Fish Co. was an illustration project that started with the simple task of designing the packaging for a tin of sardines. The idea of canned food is something that feels very utilitarian to me, so I was inspired to try and reflect that in my design.
I complied a series of different styles in my sketches, but I was most interested in following a Russian Constructivism inspired design. Utilizing the bold colors and geometric rigidity of the style helped me achieve a design that had practicality at its forefront while still being eye-catching.
The illustrated elements of the various fish and ingredients took on a more wood-cut styled look. Traditionally constructivism used photography for more detail-heavy elements, but I wanted something that was line-art only while still having a more realistic/naturalistic feel.